MSCÂ MARKETING
AWARDING BODY
The University of Law
STUDY ONLINE
All courses are online.
DURATION & STUDY MODE
full-time (1 year) or part-time (2 years)
COURSE STARTING
September 2022
January 2023
May 2023
WHY ELITE INNOVATION COLLEGE CAMBRIDGE
Creating a Brighter Future
KICK-START YOUR CAREER IN MARKETINGÂ WITH EICC
Committed to Excellence
Ideal for those who wish to pursue, advance or switch to a career in Marketing, this one-year, full-time programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying in UK campuses or online, will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc.
Our Marketing masters degree will help you develop your talent and expertise in data analysis, enabling you to strategically design and create creative marketing campaigns
With modules developed specifically to meet the needs of today’s marketing challenges, upon graduation, you’ll be well placed to move up into a senior level, international marketing role.
This course is also available to study online both full-time (1 year) or part-time (2 years).Â
The first intake of this course is October 2022.
OPTIONAL PLACEMENT YEAR
New from October 2022 – all our Master’s courses will have an optional Placement Year, giving you the chance to practise your knowledge and skills, and enhance your employability.
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Why study with us?
94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2018/19 Graduate Outcomes data).
Practical courses delivered by experienced teachers and specialists with industry expertise to boost your employability
Focused learning - smaller class sizes mean friendly, personalised teaching, greater interaction and that your views will be heard
ENTRY REQUIREMENTS
2:2 or above from a UK Bachelor’s degree, or equivalent qualification(s).
COURSE DETAILS
Our MSc Marketing degree seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies on a national and global context during periods of both stability and uncertainty.
The Master’s in Marketing course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.
You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.
Placement Year
Choose to study the optional Placement Year for the opportunity to gain significant practical skills and elevate your career. Employers are looking for graduates with a business-ready mind set; this entails an understanding of business ethics and values, self-awareness, mental flexibility and openness, resilience, and a commitment to lifelong learning.
Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.
COURSE STRUCTURE
Global Business Strategy (15 credits)
Innovation Management in a Digital Age (15 credits)
Success Through Business Ethics (15 credits)
Brand Management and Social Media (15 credits)
Marketing and Digital Technologies (15 credits)
Consumer Behaviour (15 credits)
International Marketing (15 credits)
Digital Marketing Analytics (15 credits)
Strategies for the Digital Economy (15 credits)
Business Project (45 credits)
Professional Development (non-credit bearing)
COURSE START DATES
September 2022
January 2023​
May 2023
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FEES
The transformative learning experiences at ELITE Innovation College Cambridge are designed to help our students grow both in and out of the classroom. Each day is filled with opportunities to experience new educational, social, and emotional situations. Our teachers create a safe and open setting where they can help guide students in exploring information and the world around them.
We follow a high academic standard as a guide for the creativity and leadership of our teachers. Our objectives are not set in stone, with occasional revisions developed in response to industry and educational requirements.
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