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Successful Global Event with Launch of Centre for International Technology Transfer in Africa



Strategic Theme for February 2022:

E-learning of Innovation, technology, entrepreneurship and leadership in the global higher education in Africa

News report of EICC Global Innovation Webinar (GIW) Series

25th, February 2022


On the 25th of February 2022, EICC Global Innovation Webinar was held successfully via Zoom Meeting Conference Room. Hundreds of participants around the world attended this webinar and we got excellent feedback and comments.

This Webinar is continuously co-organized by United Nations Academic Impact (UNAI), Research Centre of Technology Innovation, Tsinghua University(RCTI), and China Association for Management of Technology (CAMOT), and is hosted by ELITE Innovation College Cambridge (EICC), United Kingdom.

One of the most outstanding features of this Webinar is that we along with our academic partner, Tunisian International University, officially launched the Centre for International Technology Transfer in Africa (CITTA)witnessed with the global audience.

The distinguished speakers include Professor Richard Li-Hua, Founder of China EmbracingInnovation theory and a world-known scholar on international technology transfer, Dr Ridha Rejeb, Founder and President of the Tunisian International University, Ms.Pinar Akkaya, Founder and Managing Director, Signature Communication, UK, and Ms. Else N.Effange-Mbella, Minister Plenipotentiary of Foreign Affairs, Cameroon, who shared their new perspectives and thought-provoking ideas in E-learning of innovation, technology, entrepreneurship and leadership in the global higher education in Africa.

Prof. Richard Li-Hua

Founder and President of ELITE Innovation College Cambridge


At the beginning of the Webinar, Professor Richard Li-Hua, the founder and president of CAMOT and ELITE Innovation College Cambridge gave his warm welcome remarks to the participants and the distinguished speakers. He expressed that the 21st century is anera of reflection, reconfiguration and re-consideration, an era that calls for great wisdom and great strategy, inclusiveness, to have an open mind and to be forward-looking. He wrote this in 2016 at UN Chronicle when he published his article china Embracing Innovation Leads to the Future. He pointed out that this statement today during the pandemic is more relevant than ever.

“Technology transfer is widely recognized as the acquisition, adaption, and use of technological knowledge by an individual, group or society other than the one who developed the technology. It has been a subject of considerable interest to many groups, such as government policymakers, international funding agencies, business executives, and university presidents/vice chancellors because of the close relationship between technology transfer and economic growth. For the founders of both institutions, we have a strong interest in technology transfer as we are not only concerned with the development of our academic institutions but also the economic growth of the local economy where we are”. Professor Li-Huafurther elaborated.

Research evidence shows that international technology transfer, a two-way process, not only works from the developed to the developing, from the West to the East but also works from the North to the South. What is needed urgently is to raise the awareness and necessity of international technology transfer in the African Continent. Therefore, we are calling global attention to international technology transfer and innovation in Africa.

Professor Richard Li-Hua further highlighted the significance of ELITE and the relation between ELITE and E-Learning in Africa. Whatis ELITE? ELITE is an acronym of E-Learning of Innovation, Technology and Entrepreneurship.

EICC is privileged to be a strategic partner of United NationsAcademic Impact (UNAI). Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference2014 Beijing) and University of Cambridge (CAMOT Conference2016 Cambridge) and University of Law (University President Forum 2021London) with university presidents, vice-chancellors, deans, experts, scholars, government officials and doctoral candidates in the field of higher education participated in the events.


Distinguished Speakers:


Dr Ridha Rejeb

Founder and President of Tunisian International University


Dr Ridha Rejeb, Founder and President of Tunisian International University, showed a video about his University of Sousse UPS in Tunisia, including the laboratories, faculties and schools, and innovation incubator. Also, he shared a video of international Tunisian University (ITU), including the facilities and schools as well as academic partnerships and industry partnerships. He also shared short videos about the School of Engineering and International Business School.

The topic of his speech is the Establishment of a Centre for international Technology Transfer in Africa (CITTA). He highlighted various issues related to CITTA, including the significance of CITTA, the challenges and opportunities in Africa as well the cooperation between EICC and ITU that the two parties have reached an agreement in working together so as to ensure the sustainable development of the Graduate School of Business and a School of Modern Languages of both parties.


Ms Pinar Akkaya

Founderand Managing Director, Signature Communication, UK

International Trainer, Strategic Facilitator & Wine Educator


Ms. Pinar Akkaya, shared her excellent presentation with the topic: Changing paradigms: New approaches to create learning experience adapted to future.

She demonstrated what’s our core purpose in learning, which includes equipping the students with the knowledge and competencies they can use in their professional and private lives and making sure that students acquire and retain information to help them build their critical thinking and problem-solving abilities. She also highlighted the challenges and opportunities in global higher education, as well as the impact of technology on learning such as availability of information, the possibility to use different learning approaches, higher interactivity, improved collaboration and personalisation. In addition, she shared with us several ways of delivering change, approaches to education based on stages. Also, she mentioned that andragogic principles can be effectively applied to e-learning in many areas, including innovation, technology, entrepreneur effectively applied and global leadership. At last, she stated changing role of the learner, the role of community in learning and the importance of designing an e-learning experience.


Ms. Else N. Effange-Mbella

Minister Plenipotentiary of Foreign Affairs, Cameroon.

Ms. Else N. Effange-Mbella, shared her perspectives with the topic: The impact of e-learning on access to quality education. She highlighted that e-learning is very important, especially during the pandemic. Also, she mentioned several important aspects for quality education such as digitalisation innovation, human resource management in the institution, effective marketing products, and health management, etc. She stated that e-learning makes it available for everyone to access knowledge no matter where and when people would like to learn. In addition, she expressed that the building of digital information in libraries and technical information are the challenges of e-learning. At the end of her speech, she highlighted the limits of e-learning such as the internet and how the knowledge can be accessed properly through e-learning.

Dr Abdoulhakem Almhdie, Vice President of Global Engagement at EICC chaired the panel Session, where a number of issues concerning the opportunities and challenges in e-learning in Africa, international technology transfer in Africa, were debated and discussed.


Dr Abdoulhakem Almhdie

Vice President of Global Engagement at EICC

International Technology Transfer in Africa

As we are aware that there is no equitablesharing of global technological advances and their application in raising thewelfare of communities or states and there was no forcing basis to bring together developed and developing countries in development collaboration, though international agencies, including UN, World Bank,OECD, etc. are trying to do so. With unbalanced economic development, Africa shouldcall upon itself to benefit from the window of international technology transfer brought about by the new opportunities and mechanisms. In this difficult time, we would like to promote three words: Innovation, leadership, and resilience through which we shape the world in global higher education. These words support and complement to each other.

Strategic Instruments in Promoting International Technology Transfer (ITT)

EICC and TIU will work together in co-organizing the Global UniversityPresident Forum (GUPF) Global Innovation Webinar (GIW) Series. GUPF and GIWwould like to have a focus on:

  • Promotion of International Technology Transfer and Innovation in Africa

  • Promotion of Research and Innovation in ITT in Africa

  • Promotion of E-learning – ELITE in Africa

  • Promotion of strategic investment in Africa

A TV Series of programmes (pre-recorded videos) on International TechnologyTransfer and Embracing Innovation in Africa is to be produced and uploaded on EICC and TIU websites and YouTube as well as UN Peaceever TV, etc.


Closing with A Launch Ceremony of CITTA


At the end of the webinar, the Centre for International Technology Transfer in Africa (CITTA) was formally launched by Professor Richard Li-Hua, Founder and President of EICC and DrRidha Rejeb, Founder of TIU on 25th February 2022, witnessed with hundreds of participants in EICC’s Global Innovation Webinar, as their research and innovation arm to promote and consolidate their joint research and innovation activities of both institutions and enhance their academic capacity building and increase their international visibility.

Furthermore, CITTA Is set up both in Cambridge and Tunis online and offline which serves as a launchpad – Hi-tech incubation Park for the start-ups in African Continent.

We sincerely welcome scholars and researchers, innovators, entrepreneurs, bankers and investors who share a great vision with us to join CITTA.

If you have any queries, please contact info@eiucambridge.com.

New Normal and Rethinking:

Global Innovation during the Pandemic

Strategic Themes of EICC GIW: Global Trends, Opportunities andChallenges in Post Covid-19 Era for International Collaboration in the GlobalHigher Education, Global Economy and Science & Technology Innovation


Profile of ELITE Innovation College Cambridge:



ELITE is an acronym of E-Learning of Innovation, Technology and Entrepreneurship.


It was during the COVID-19 pandemic that ELITE Innovation College Cambridge (EICC) was consolidated and re-created. Still, its history can be traced back to 2006, when a group of outstanding management scholars launched CAMOT[1] during IAMOT [2] International Conference in Tsinghua University.


IAMOT [2] International Conference at Tsinghua University


The four colleges: Innovation College, Technology College, Entrepreneurship College and Global Leadership College that we have established based upon the 15 years of accumulation of global academic resources provide an academic arm of EICC and extra liberal arts curriculum to our degree and non-degree programmes and qualifications that we deliver for the enhancement of student journey which delivers alongside our degree-awarding power universities.


Four colleges of EICC


Further, an online to offline (O2O) structure pioneering education platform that challenges the traditional ways of learning, coupled with prestigious academic quality, global engagement, and strategic collaboration with worldwide partners, is what differentiates EICC from conventional higher education.


EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom


Our strength lies in our innovation and entrepreneurial spirit that has underpins a holistic educational framework and a unique pedagogy with online capabilities to create focused and flexible learning for our learners and offline delivery centres in cities around the world extend the online learning to provide a further engaging social learning experience. Such a learning model combines explicit and tacit knowledge transfer that is entrenched in human learning behaviour and contributes to the delivery of an enriched and enhanced student experience.


EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom


In addition, EICC's global research and engagement, which includes EICC’s Global Innovation Webinar series and the Global University President Forum, develops and sustains worldwide higher education, research and global engagement, creates globally connected learning and practice communities so as to enhance the learning journey and student experience. We are privileged to be a strategic partner of United Nations Academic Impact (UNAI).


Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference 2014 Beijing) and University of Cambridge (CAMOT Conference 2016 Cambridge) and University of Law (University President Forum 2021 London) with university presidents, vice-chancellors, deans, experts, scholars, government officials and doctoral candidates in the field of higher education participated in the events.


We are also honoured being an associate college of University of the West of Scotland (UWS) and University of Law (ULaw) in the United Kingdom and Trinity Western University (TWU) in Canada, in the delivery of degree and non-degree undergraduate, postgraduate, and taught & research programmes in Cambridge, United Kingdom and Zhuhai, China.


We look forward to having sincere cooperation with like-minded people and institutions to meet the opportunities and challenges of global higher education in the epidemic and post-epidemic era. Leading educational innovation and promoting educational innovation together.


[1] China Association for Management of Technology (CAMOT).

[2] International Association for Management of Technology (IAMOT).


For more information about us, please read our website:

www.eiucambridge.com

For collaboration, please contact our Global Engagement Office at: globaloffice@eiucambridge.com



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