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EICC ELITE Global College (EGC) - EICC Offline Delivery Centre has a presence in Morocco, North West Africa

On 8th December 2022, Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge (EICC), United Kingdom, and Moulay Ahmed El Amrani, Founder and President of HEEC, Morocco, jointly signed a Strategic Collaboration Agreement. Both parties shared an exciting vision in tackling the challenges and opportunities for developing future leaders and managers in the post COVID-19 era.

Strategic Collaboration Signing Ceremony Between EICC And HEEC

Professor Richard Li-Hua

Founder and President of ELITE Innovation College Cambridge

Professor Richard Li-Hua expressed at the signing ceremony, “It is a great privilege to be a strategic partner with HEEC. And this wonderful signing is an official start with HEEC for a long term and productive partnership. We are proud that we have pioneered Agora ELITE O2O Innovative Structure. We offer holistic education through reframing Oxbridge model. We are very privileged to have strong connection with Oxbridge with the state of art of technology and world class collegial, inspirational and academic ambiance and environment”.

“We warmly welcome colleagues and students from HEEC to visit EICC in Cambridge. And we look forward to visit your beautiful university and campus in Marrakech, Morocco.”

Moulay Ahmed El Amrani : Founder and President of HEEC (left) and his colleague

Moulay Ahmed El Amrani, Founder and President of HEEC expressed at the signing ceremony, “We are very happy to make such a great strategic collaboration with ELITE Innovation College Cambridge. We believe that Agora ELITE Education model fits in very well with our long term strategy for the enhancement of student experience. We appreciate the strong features of ELITE education of innovation and entrepreneurship. We look forward to building a long-term relationship and fruitful collaboration with EICC and great partnership! And we look forward to visit you in Cambridge soon”.

Salah Berrehou : Vice President of HEEC

1. ELITE Global College (EGC) - EICC Offline Delivery Centre has a presence in Morocco

According to the agreement, both parties will make efforts immediately for the promotion and design, development and implementation of the bespoke ELITE Global College (EGC)- EICC ELITE Global College/Offline Delivery Centre, including Doctoral Delivery Centre and Centre of International Technology Transfer in Morocco, where EICC’s degree and non-degree programmes including EICC bespoke Executive Development Programmes (EDPs) are delivered online and offline in Morocco.

2. EICC-HEEC Research Center in Morocco, North West Africa

Both parties agree to establish together a center for research excellence dedicated to PhD studies. To have reconstruction of education intelligently, with innovation leading the future, both parties will work together in leading and promoting educational innovation, providing overall education, holistic education, through reconstructing the Oxbridge model and to have mutual recognition of adaptation of the emerging and innovative model during the pandemic and in the post-epidemic era.

3. Both parties agree with the Exchange Opportunities for Staff Exchange, Staff Development and Visiting Scholars

Both Parties will make efforts in developing opportunities for staff exchange, staff development and visiting scholars from HEEC, teacher training, for the enhancement of HEEC teachers' teaching and research level, joint papers, presentation and joint publication, joint seminars and workshops, professional level improvement, English proficiency improvement and academic promotion, for the enhancement of the internationalization of HEEC. EICC will also provide bespoke EDP Programmes for the colleagues and staffs at HEEC, which including the following programmes:

  • Chief Innovation Officer (CIO)

  • Global Leadership for Women (GLW)

  • Transformational Leadership Embraces Innovation (TLEI)

  • Leadership in Global Higher Education (LGHE)

Profile of HEEC, Morocco, North West Africa

A pioneer since 1997 in terms of academic excellence, the HEEC school (High Economic, Commercial and Engineering Studies) displays its educational innovations through its Grande Ecole Program which has been recognized by the state, to be up to the job market expectations and requirements.

The School of Economic, Commercial and Engineering Studies is a Business School recognized by the State and determined to promote high-level training, which, beyond simple professional integration, aims to train real leaders and business creators.

The school's philosophy is clearly reflected in its creed, which explains its moral commitment as well as its purpose, which aims to fully assume its responsibility and its duties as well as its immediate and general surroundings.

It’s about:

  • To participate in the economic development of Morocco by training leaders and business creators

  • To instill in students a sense of high standards, ethics and the pursuit of performance

  • To promote qualities adapted to a context of permanent change: flexibility, open-mindedness, anticipation and insight

  • To put the skills of the School at the service of our country.

Profile of ELITE Innovation College Cambridge(EICC):

ELITE Innovation College Cambridge (EICC) is a British Educational Institution that provides undergraduate, postgraduate and research programmes with our co-branded academic partners, and executive education, workshops, conferences, and seminars in various subjects, locally, internationally, and globally, working with Partners in the United Kingdom, Asia, Africa, North America, and the Middle East.

ELITE is an acronym of E-Learning of Innovation, Technology and Entrepreneurship. It was during the COVID-19 pandemic that ELITE Innovation College Cambridge (EICC) was consolidated and re-created. Still, its history can be traced back to 2006, when a group of outstanding management scholars launched CAMOT[1] during IAMOT [2] International Conference in Tsinghua University.

IAMOT [2] International Conference at Tsinghua University

The four colleges: Innovation College, Technology College, Entrepreneurship College and Global Leadership College that we have established based upon the 15 years of accumulation of global academic resources. The colleges provide an academic arm of EICC, as well as extra liberal arts curriculum to our degree and non-degree programmes, and qualifications that we deliver for the enhancement of student journey which delivers alongside our degree awarding power universities.

Four colleges of EICC

Further, our Agoura ELITE O2O Innovative Structure is what differentiates EICC from conventional higher education. This structure is based upon the education of innovation and entrepreneurship, delivered through a novel platform that challenges the traditional ways of learning. Coupled with prestigious academic quality, global engagement, and strategic collaboration with worldwide partners, EICC provides significant value to its students.

EICC headquarterat St. John's Innovation Centre, Cambridge, United Kingdom

Our strength lies in our innovation and entrepreneurial spirit that underpins a holistic educational framework and a unique pedagogy with online capabilities to create a focused and flexible environment for our learners. This environment combines online learning and offline delivery centres in cities around the world, which extends access to provide engaged social learning experience. This learning model combines explicit and tacit knowledge transfer that is entrenched in human learning behaviour and contributes to the delivery of an enriched and enhanced student experience.

EICC headquarterat St. John's Innovation Centre, Cambridge, United Kingdom

In addition, EICC's global research and engagement, which includes EICC’s Global Innovation Webinar series and the Global University President Forum, develops and sustains worldwide higher education, research and global engagement, creates globally connected learning and practice communities so as to enhance the learning journey and student experience. We are privileged to be a strategic partner of United Nations Academic Impact (UNAI).

Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference 2014 Beijing) and University of Cambridge (CAMOT Conference 2016 Cambridge) and University of Law (University President Forum 2021 London) with university presidents, vice-chancellors, deans, experts, scholars, government officials and doctoral candidates in the field of higher education participated in the events.

We are also honored to be Agora co-branded strategic partners with Trinity Western University (TWU) in Canada, along with University of the West of Scotland (UWS) and University of Law (ULaw), Canterbury Christ Church University (CCCU) in the United Kingdom. We are also in the delivery of degree and non-degree undergraduate, postgraduate, and taught & research programmes in Cambridge, United Kingdom.

We look forward to having sincere cooperation with like-minded people and institutions to meet the opportunities and challenges of global higher education in the epidemic and post-epidemic era. Leading educational innovation and promoting educational innovation together.

[1] China Association for Management of Technology (CAMOT).

[2] International Association for Management of Technology (IAMOT).

For more information about us, please read our website:

For collaboration, please contact our Global Engagement Office at:

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