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Excellent Signing Event at ST Johns Innovation Center, Cambridge

Excellent Signing Event

at ST JohnsInnovation Center, Cambridge

TWU EICC Co-branded Strategic Collaboration

On 11th May 2022, Professor Philip G. Laird, Vice President, Innovation, Global and Academic Partnerships of Trinity Western University (TWU), and Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge (EICC), jointly signed a Co-branded Strategic Collaboration Agreement confirming ongoing dialogue at EICC Headquarter, ST Johns Innovation Centre,Cambridge, United Kingdom. Both parties shared an exciting vision in tackling the challenges and opportunities for developing future leaders and managers in the post COVID-19 era.

According to the agreement, the parties agree to carry forward the footprint, education ethos and quality regime of TWU with the strong features of innovation management, technology management, global entrepreneurship, and global leadership of EICC when they deliver the co-branded structures. These structures, which are co-branded and consolidated with global academic resources between Trinity Western University (TWU), Canada, and ELITE Innovation College Cambridge (EICC), UK, for the enhancement of student’s journey, are delivered via online and offline (O2O) mainly in Vancouver, Canada, Cambridge, UK and in EICC ELITE Global Colleges. Students who successfully complete these programmes and courses will be awarded TWU degree.

Professor Philip G. Laird, Vice President, Innovation, Global and Academic Partnerships of Trinity Western University (TWU)

Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge (EICC)

Both parties agree to encourage staff exchange, joint research & innovation activities, and student exchange, study abroad programmes, Summer School Programme or Winter School Programme, as well as bespoke programmes between the two institutions. The parties agree to jointly host online [Innovation Conferences and Regular Series] and offline Global Innovation Forum] and [University Presidents Forum] in Canada and the UK.

Both parties have agreed to take forward initial detailed discussion on the following provisions in relation to the Collaborative Activity and the Parties agree to try use their reasonable efforts to work towards a Formal Commencement Event in September 2022 in Cambridge for the following programmes with a co-branded model – FAR Centre and GXP Programming (total 30 programmes) including but not limited to:

  • BA in Leadership - International

  • BA in Psychology with Human Services

  • BA in Sport & Leisure Management

  • BA in Corporate Communication

  • BA in Media and Communication

  • MA in Educational Leadership

  • MA in Leadership

  • MA in Leadership - Business Stream in Mandarin

Professor Philip G. Laird, Vice President, Innovation, Global and Academic Partnerships of Trinity Western University (TWU) said, “I want to thank to EICC for the collaboration with TWU in establishing FAR Centre and GXP programming and the collaboration opportunity for the delivery of online and offline education here at Cambridge and around the world. We are delighted to work with global partners who have mind-set of innovation and drive the education innovation in the global higher education in the 21stcentury. We are grateful for this opportunity and partnership and look forward to the great future.”

Professor Richard Li-Hua expressed, “Thanks to Phil and your delegation to visit EICC at ST Johns Innovation Centre here at Cambridge all the way from Vancouver! We feel very privileged to be a strategic partner with Trinity Western University, Canada, a renowned innovative university with global reputation”.

“With integration of the global academic resources of both parties, our co-branded, well-crafted programmes and courses with strong features of innovation, entrepreneurship, are designed for global learners and for the enhancement of student journey. We feel very excited that we are going to have a formal launch event here at Cambridge for the co-branded programmes in September.”

In response to the future development trends, opportunities and challenges of the global higher education in the post COVID-19 era, the two parties share a great vision and high degree of understanding, and highly recognize the online and offline (O2O) hybrid education model.

The cooperation between the two parties aims to make full use of ELITE Innovation College Cambridge (EICC)’ four distinctive colleges (College of Innovation, College of Technology, College of Entrepreneurship,and College of Global Leadership) and the geographical advantages of its dual headquarters in Cambridge UK and Zhuhai China, and make full use of the Trinity WesternUniversity (TWU), Canada’s famous global brand and high-quality resources delivered both in Cambridge UK and Zhuhai China , providing academic and non-academic courses.

Outstanding of advantages of Trinity Western University (TWU)

Trinity Western University (TWU) is a comprehensive university. The university is located in Vancouver, British Columbia, Canada, and has separate campuses in Richmond and Langley. The university was founded in 1962, the university enrolls about 4000 students, the campus covers an area of 157 acres (0.64 square kilometers). Trinity Western University(TWU) is known for its high quality of teaching and rigorous spirit. The university rules are strict. Students are not allowed to smoke or drink. It is one of the safest universities in in Canada.

The university participated in Maclean's 2014 "National Survey of Student Engagement-NSSE" in Canada. Among them, the "Student Satisfaction" project, Trinity Western University (TWU) ranked second, "Effective Teaching Practices" ranked fourth, and "Supportive Environment" ranked fourth. In Maclean's 2014 "Canadian University Survey Consortium (CUSC)", Trinity Western University(TWU) ranked second in the "Is it satisfied with the quality of teaching" project. Students said Strong satisfaction, ranked third in the survey "I feel as if I belong at this university".

Trinity Western University(TWU) is also an important member of the Canadian University Alliance and the Royal Academy of Sciences of Canada, and is also recognized and accredited by the US Department of Education. Trinity Western University(TWU) has seven colleges: School of Business, School of Education, School of Human Dynamics/Sports and Leisure Management, School ofNursing, School of Art/Media and Culture, and School of Technology. It offers 42 undergraduate majors and 17 master’s majors, of which the most Most majors can apply for double admission without language.Graduates of Trinity Western University (TWU) can apply for a Canadian work permit.

Profile of ELITE Innovation College Cambridge:

ELITE Innovation College Cambridge (EICC) is a British Educational Institution that provides undergraduate, postgraduate and research programmes with our co-branded academic partners, academic and executive education, workshops,conferences, and seminars in various subjects, locally, internationally,and globally, working with Partners in the United Kingdom, Asia, Africa North America and the Middle East.

ELITE is an acronym of E-Learning ofInnovation, Technology and Entrepreneurship. It was during the COVID-19 pandemic that ELITE Innovation College Cambridge (EICC) was consolidated and re-created. Still, its history can be traced back to 2006, when a group of outstanding management scholars launched CAMOT[1] during IAMOT [2] International Conference in Tsinghua University.

IAMOT [2] International Conferenceat Tsinghua University

The four colleges: Innovation College, Technology College, Entrepreneurship College and Global Leadership College that we have established based upon the 15 years of accumulation of global academic resources provide an academic arm of EICC and extra liberal arts curriculum to our degree and non-degree programmes and qualifications that we deliver for the enhancement of student journey which delivers alongside our degree awarding power universities.

Four colleges of EICC

Further, an online to offline (O2O) structure pioneering education platform that challenges the traditional ways of learning, coupled with prestigious academic quality, global engagement, and strategic collaboration with worldwide partners, is what differentiates EICC from conventional higher education.

EICC headquarter at St. John'sInnovation Centre, Cambridge, United Kingdom

Our strength lies in our innovation and entrepreneurial spirit that has underpins a holistic educational frameworkand a unique pedagogy with online capabilities to create a focused and flexible learning for our learners and offline delivery centres in cities around the world extends the online learning to provide further engaged social learning experience. Such learning model combines explicit and tacit knowledge transfer that is entrenched in human learning behaviour and contribute to the delivery of an enriched and enhanced student experience.

EICC headquarter at St.John's Innovation Centre, Cambridge, United Kingdom

In addition, EICC's global research and engagement, which includes EICC’s Global Innovation Webinar series and the Global University President Forum, develops and sustains worldwide highereducation, research and global engagement, creates globally connected learning and practice communities so as to enhance the learning journey and student experience. We are privileged to be a strategic partner of United Nations Academic Impact (UNAI).

Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference 2014 Beijing) and University of Cambridge (CAMOT Conference 2016 Cambridge) and University of Law(University President Forum 2021 London) with university presidents,vice-chancellors, deans, experts, scholars, government officials and doctoralcandidates in the field of higher education participated in the events.

We are also honored being an associate college of University of the West of Scotland (UWS) and University of Law (ULaw) in the United Kingdom and Trinity Western University (TWU) in Canada, in the delivery of degree and non-degree undergraduate, postgraduate, and taught & research programmes in Cambridge, United Kingdom and Zhuhai,China.

We look forward to having sincere cooperation with like-minded people and institutions to meet the opportunities and challenges of global higher education in the epidemic and post-epidemic era. Leading educational innovation and promoting educationalinnovation together.[1] China Association for Managementof Technology (CAMOT).[2] International Association for Management of Technology (IAMOT).

For more information about us, please read our

For collaboration, please contact our Global Engagement Office at:

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