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Embracing Innovation, Hand in Hand in Developing a Global Higher Education Demonstration Project

Embracing Innovation, Hand in Hand

in Developing a Global Higher Education Demonstration Project in Guangdong-Hong Kong-Macao Greater Bay Area

News Report of the Signing Ceremony of

GUTB and EICC Collaboration Agreement

On 17th March 2022, Prof. Dr. Rihua WANG, President, Guangzhou University of Technology and Business (GUTB), China and Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge (EICC), UK, jointly signed a Collaboration Agreement confirming ongoing dialogue on strategic cooperation via a virtual signing ceremony. Both parties shared an exciting vision in tackling the challenges and opportunities for developing future leaders and managers during the pandemic and in the post COVID-19 era. It is a grand gathering not only for the signing but also a further step towards the implementation of major initiatives of both parties.

Guangzhou University of Technology and Business (GUTB), China

1. To create synergy in building a Global Higher Education Demonstration Project in Guangdong-Hong Kong-Macao Greater Bay Area

Both parties are highly motivated to work together jointly in developing a Global Higher Education Demonstration Project in Guangdong-Hong Kong-Macao Greater Bay Area with introduction high-quality higher education resources around the world and building a diversified innovative system of Sino-foreign cooperative education; establishing the international campus park, gathering global educational resources, promoting collaborative research and innovation, collaborative teaching and learning, promoting the education of innovation and entrepreneurship, and expanding its global influence and increasing its international visibility as well as building a world-class regional higher education center.

Virtual Signing Ceremony of GUTB and EICC Collaboration Agreement

2. EICC Global College-Guangzhou, China

Both parties share the global vision of globalization of running a school. To make the ivory tower base enlarged and the spire taller. To have reconstruction of education intelligently, with innovation leading the future. Both parties will work together in leading and promoting educational innovation, providing overall education, holistic education, through reconstructing the Oxbridge model and to have mutual recognition of adaptation of the emerging and innovative model during the pandemic and in the post-epidemic era.

The two parties have reached this agreement to work together to ensure the sustainable development of ELITE Global College and their Graduate School. GUTB provides physical office space and invites EICC to set up its Guangzhou Branch/Campus, namely, EICC ELITE Global College-Guangzhou, China, including:

§ EICC Offline Delivery Centre:

§ EICC Centre for Excellence in Teaching and Learning

§ EICC Centre for Research and Innovation:

§ EICC Innovation & Incubation Centre or its Campus

Both parties will make efforts for their student mobilities from both campuses in Cambridge and Guangzhou as well as EICC ELITE Global Colleges/Campuses. EICC will send its international students from different countries to Guangzhou University of Technology and Business for the short-term study. Such as study of Chinese linguistics and literature or other mutual recognition of credit courses, innovation and entrepreneurship education, experience in Chinese firms and short-term exchange program for international students.

Both parties will work together in developing a strategic plan for enabling the Five universities, which are the strategic partners of EICC, including University of the West of Scotland (UWS), University of Law (ULaw), University of Applied Science Europe (UE), Canterbury Christ Church University (CCCU) and Trinity Western University (TWU) to be introduced into the [Educational Innovation Experimental Project], so as gradually to set up [Educational Innovation Experimental Project in Guangdong-Hong Kong-Macao (Guangzhou).

As for the Graduate School established by both parties in Cambridge, EICC will concentrate on serving GUTB in terms of future discipline development and professional development. Taking GUTB’s discipline development direction as its direction, EICC will select relevant programmes and enable GUTB’s outstanding undergraduates to achieve masters and PhDs through the articulation education.

Early this summer, the relevant programmes would be available from EICC Global University Alliance partners for the time being:

University of the West of Scotland (UWS), UK

MSc Digital Marketing


MSc Logistics and Supply Chain Management

MSc International Management




University of Law (ULaw), UK

MA Education

MSc Corporate Financial Management

MSc Cyber Security and Data Governance

MSc Global Accounting

MSc Project Management

MSc Strategic Business Management

MSc Business Analytics

MSc Corporate Governance and Ethics

MSc Cyber Security Management

MSc Innovation and Entrepreneurship

MSc Leadership and Human Resource Management

MSc Marketing

MSc Investment and Trading

EICC Cambridge Summer School (ECSS) in particular for GUTB students is available from the coming Summer. The ECSS programmes, including the itinerary, literature, booklets are available soon.

4. Opportunities for Staff Exchange, Staff Development and Visiting Scholars

Both Parties will make efforts in developing opportunities for staff exchange, staff development and visiting scholars from GUTB, teacher training, for the enhancement of GUTB teachers' teaching and research level, joint papers, presentation and joint publication, joint seminars and workshops, professional level improvement, English proficiency improvement and academic promotion, for the enhancement of the internationalization of GUTB.

In conjunction with EDP programmes with ITDC, Kuwait, and SPI, Portugal, EICC Chief Innovation Officer (CIO) Programme and Global Leadership for Women (GLW) Programme are available for GUTB colleagues/staff.

Dr. Xin LIU, Executive Vice Dean of International Education School of GUTB, Qiang LIN, Vice Dean of International Education School of GUTB, Dr Abdoulhakem Almhdie, Vice President of global engagement of EICC, Akram Mohammed, Chief Operations Officer of EICC along with other senior colleagues from GUTB and EICC attended this signing ceremony. They all expressed their confidence and give a brilliant remarks, proposals, suggestions, for the consolidation of this relationship and the implementation of these initiatives.

Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge (EICC), UK

Dr Abdoulhakem Almhdie, Vice President of Global Engagement of EICC

Akram Mohammed, Chief Operations Officer of EICC

Profile of Guangzhou University of Technology and Business

Guangzhou University of Technology and Business is a non-profit private full-time general undergraduate university approved by the Ministry of Education, China. It was founded in 1995 and was upgraded to undergraduate in 2014. In 2021, it will be approved to become a master's degree awarding project construction unit in Guangdong Province and a new station unit for doctoral workstations in Guangdong Province. In 2020, it will be selected into the "Top 15 Universities in Guangzhou Technology Market" list, and in 2021, it will be selected into the top 100 competitiveness rankings of private undergraduate colleges in China.

The University currently has two campuses in Huadu Guangzhou and Sanshui Foshan. Located in the center of the Guangdong-Hong Kong-Macao Greater Bay Area, it has an advantageous geographical location, complete teaching facilities and abundant school-running resources. The campus covers an area of ​​926,714.42 square meters, with a construction area of ​​775,616.48 square meters; it has 12 experimental teaching centers and more than 70,000 square meters of experimental training and teaching rooms; the library has a paper collection of 3,154,500 volumes; Gymnasium, various stadiums, student activity centers and other cultural and sports venues.

Library , Huadu Guangzhou Campuse

The university currently has 27,611 full-time students, including 26,864 undergraduates. There are 14 teaching units and 30 undergraduate majors, forming a coordinated development of disciplines and majors such as economics, management, engineering, literature, art, and education. There are 2 provincial-level characteristic key disciplines, 4 provincial-level first-class undergraduate major construction sites, provincial-level comprehensive reform pilot majors, provincial-level characteristic majors, 2 provincial-level experimental teaching demonstration centers, 2 provincial-level undergraduate practice teaching bases, Provincial Demonstration Industry College, Provincial School-Enterprise Joint Laboratory, Provincial Teacher Teaching Development Center, 2 Provincial Course Teaching and Research Offices, Provincial Online Open Courses, Provincial Course Ideological and Political Demonstration Courses, Guangdong Maker Space and other teaching, A platform for the integration of scientific research and production and education.

Gym Internal View, Huadu Guangzhou Campuse

The university adheres to the talent training as the center, and has an excellent style of study and teaching. It has been approved as the first batch of "study style inheritance bases" by the China Association for Science and Technology, the first prize of Guangdong Provincial Campus Cultural Achievement Award, and the first prize of Guangdong Provincial Education and Teaching Award.

Overview of Sanshui Foshan Campuse

The university has a School of International Education, which actively carries out international exchanges and cooperation in higher education; it has a Guangdong-Hong Kong-Macao Greater Bay Area Smart Cold Chain Industry College, which realizes the co-construction and management of schools, associations and enterprises. It is a model industry University in Guangdong Province.

School of International School, GUTB

GUTB has always adhered to the development path of socialist education with Chinese characteristics, adhered to the direction of socialist school running, insisted on running education rooted in southern Guangdong, and ran an education that satisfied the people. The school party committee plays a political core role to ensure the completion of various tasks centered on talent training. The university aims to build a high-level application-oriented university, adheres to the university motto of "positive morality, good health, inspirational cultivation", and is committed to cultivating socialist builders and successors with all-round development of morality, intelligence, physique, beauty and labor.

(Data statistics as of February 27, 2022)

Profile of ELITE Innovation College Cambridge

ELITE is an acronym of E-Learning of Innovation, Technology and Entrepreneurship.

It was during the COVID-19 pandemic that ELITE Innovation College Cambridge (EICC) was consolidated and re-created. Still, its history can be traced back to 2006, when a group of outstanding management scholars launched CAMOT[1] during IAMOT [2] International Conference in Tsinghua University.

IAMOT [2] International Conference at Tsinghua University

The four colleges: Innovation College, Technology College, Entrepreneurship College and Global Leadership College that we have established based upon the 15 years of accumulation of global academic resources provide an academic arm of EICC and extra liberal arts curriculum to our degree and non-degree programmes and qualifications that we deliver for the enhancement of student journey which delivers alongside our degree awarding power universities.

Four colleges of EICC

Further, an online to offline (O2O) structure pioneering education platform that challenges the traditional ways of learning, coupled with prestigious academic quality, global engagement, and strategic collaboration with worldwide partners, is what differentiates EICC from conventional higher education.

EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom

Our strength lies in our innovation and entrepreneurial spirit that has underpins a holistic educational framework and a unique pedagogy with online capabilities to create a focused and flexible learning for our learners and offline delivery centres in cities around the world extends the online learning to provide further engaged social learning experience. Such learning model combines explicit and tacit knowledge transfer that is entrenched in human learning behaviour and contributes to the delivery of an enriched and enhanced student experience.

EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom

In addition, EICC's global research and engagement, which includes EICC’s Global Innovation Webinar series and the Global University President Forum, develops and sustains worldwide higher education, research and global engagement, creates globally connected learning and practice communities so as to enhance the learning journey and student experience. We are privileged to be a strategic partner of United Nations Academic Impact (UNAI).

Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference 2014 Beijing) and University of Cambridge (CAMOT Conference 2016 Cambridge) and University of Law (University President Forum 2021 London) with university presidents, vice-chancellors, deans, experts, scholars, government officials and doctoral candidates in the field of higher education participated in the events.

We are also honoured being an associate college of University of the West of Scotland (UWS) and University of Law (ULaw) in the United Kingdom and Trinity Western University (TWU) in Canada, in the delivery of degree and non-degree undergraduate, postgraduate, and taught & research programmes in Cambridge, United Kingdom and Zhuhai, China.

We look forward to having sincere cooperation with like-minded people and institutions to meet the opportunities and challenges of global higher education in the epidemic and post-epidemic era. Leading educational innovation and promoting educational innovation together.

[1] China Association for Management of Technology (CAMOT).

[2] International Association for Management of Technology (IAMOT).

For more information about us, please read our website:

For collaboration, please contact our Global Engagement Office at:

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