top of page

"ELITE Innovation College Cambridge Cambridge-Hengqin Head-office" is officially unveiled

EICC and Dahengqin strategic collaboration, a big and steady step:

"ELITE Innovation College Cambridge Cambridge-Hengqin Head-office" is officially unveiled

On March 9, 2023, 【Cambridge-Hengqin Headoffice of ELITE Innovation College Cambridge】was officially unveiled in Dahengqin, which is an important milestone in the history of EICC’s development and the strategic collaboration between EICC and Dahengqin Culture Media Co., Ltd. , so as to further promote education innovation as well as science and technology innovation in Zhuhai-Hongkong-Macau Greater Bay Area of China.

Professor Richard Li-Hua, Founder and President of ELITE Innovation College Cambridge, and Ms. Wang Huan, the Associate CEO of Zhuhai Dahengqin Tourism Development Co., Ltd. and the Executive Director of Zhuhai Dahengqin Culture Media Co., Ltd., attended the ceremony and delivered speeches and warm welcome. Professor Shi Longguang, Chairman of Guangdong Viagold Education Management Group, Mr. Deng Xihao of Luoyang Hehuan Education Consulting Co., Ltd., Ms. Wang Juanping, Deputy General Manager of Zhuhai Dahengqin Culture Media Co., Ltd., and other guests and leaders attended the unveiling ceremony.

Dr. Li Pengde, a Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and Deputy Director of the Geological Survey Bureau of the Ministry of Natural Resources, sent congratulation message via a pre-recorded video.

Dr. Li Pengde is attending the Ceremony via a pre-recorded video.

Dr. Li Pengde pointed out that Hengqin in Zhuhai is the core of the Guangdong-Hong Kong-Macao Greater Bay Area. Through the establishment of the "Cambridge-Hengqin Head office of ELITE Innovation College Cambridge", new programmes, new products and services can be established in the Greater Bay Area for the world. The model gathers international talents from different cultures and fields to exchange, interact and cooperate, so as to realize the organic integration of Eastern and Western teaching, learning and research, and establish a more systematic and scientific teaching and learning, research and innovation, training model for interdisciplinary talents. The bright future can be expected.

Ms Wang Huan, is attending the unveiling ceremony.

Ms. Wang Huan, Assistant General Manager of Zhuhai Dahengqin Tourism Development Co., Ltd., Executive Director of Zhuhai Dahengqin Culture Media Co., Ltd. extended a warm welcome and thanks to the guests who attended the ceremony, and looked forward to the ELITE Innovation College Cambridge joining hands with Dahengqin to further explore new systems and methods for cooperation and exchanges, and accelerate the promotion of high-level teaching and research management. What we are working today is more in line with the integrated development strategy of education innovation in Guangdong-Hong Kong-Macao Greater Bay Area, to conduct cooperation and exchanges on a deeper level and on a larger scale, and take advantage of the development opportunities of building Hengqin Guangdong-Macao Deep Cooperation Zone to help Hengqin become an international educational centre in the Guangdong-Hong Kong-Macao Greater Bay Area.

Professor Richard Li-Hua is attending the unveiling ceremony.

Professor Richard Li-Hua, Founder and President, ELITE Innovation College Cambridge described the blueprint for the future development of EICC-Dahengqin Stratrategic Collaboration. Firstly EICC-Dahengqin will work together for the establishment of an international talent pool through the delivery of EICC ELITE Global Talent Programmes, UG, PG, EDPs, and its Summer/Winter School, project cooperation, and then introduce global talents to Hengqin for further study, as well as attract talents to stay in Hengqin for employment and entrepreneurship through EICC Talent Incubator. Furthermore, EICC and its Innovation University Alliance with Dahengqin jointly build 【Cambridge-Dahengqin Innovation Universities Park】.

Representatives from both parties jointly unveiled Cambridge-Hengqin Head Office of the ELITE Innovation College Cambridge. After the unveiling ceremony, the leaders and guests who attended the ceremony visited the teaching and learning facilities, conference rooms and incubator. The parties had further discussion and exchange on the implementation and development of the relevant programmes and projects.

Cambridge-Dahengqin Head Office of ELITE Innovation College Cambridge landed successfully in Zhuhai, which shows that the Agora ELITE education innovation model of EICC is convincing and has a strong capacity. The two parties share a vision to address the challenges and opportunities facing global higher education and economic globalization in the post-pandemic era, with a view to strategically collaborating to develop future leaders and managers. This is not only an unveiling event, but also a solid step forward in implementing the previous joint initiatives of the two sides.

The two parties will jointly set up an international Demonstration Project on higher education in the Greater Bay Area. Introducing the world's high-quality higher education resources to build a diversified system of Sino-foreign cooperation in running schools; To create a solid global innovation university park, gather international educational resources and expand its radiation effect; and to build a world-class regional center of higher education.

ELITE Innovation College Cambridge Cambridge-Dahengqin Head Office in Zhuhai

Profile of Zhuhai Dahengqin Culture Media Co., Ltd.

Zhuhai Dahengqin Culture Media Co., Ltd. (referred to as "Dahengqin Wenchuan") was established in 2015. It is engaged in the layout of culture, sports, art, exhibitions, education and other industries. The main business sectors include urban culture, education and training, sports events, performances, conferences and exhibitions, education and training, etc., are committed to building a comprehensive cultural development company integrating creative planning, education and training, brand activities, brand communication, and product research and development.

The company actively promotes the landing of large-scale festivals and exhibitions in Zhuhai, planning, establishing and introducing Hengqin Music Festival and EDC Daisy Music Carnival, Hengqin "Knowledge New Year" and Wu Xiaobo's year-end show, "China Latin America Cup" International Football Invitational Tournament, League of Legends Dema Well-known cultural and sports events and performances at home and abroad, such as the West Asian Cup e-sports competition; has experience in organizing and holding large-scale conferences and exhibitions with more than 30,000 people, and has undertaken Chilean entrepreneurs in Hengqin China, Guangdong-Hong Kong-Macao Greater Bay Area Vocational Education Production and Education Integration Forum, the 9th and 10th Macao International Travel (Industry) Expo and other exhibition activities; in order to promote the brand of Hengqin culture and tourism and promote exchanges with Macao, so far, "Meet Hengqin Island, Breathe Freely", "Macao Residents Hundreds of series of brand activities such as "Exploring Hengqin", "Starting from the Heart·Macao Tour Hengqin" and "Falling in Love with Hengqin Island in 30 Days" have played an important role in promoting Hengqin's construction as an international leisure and tourism island. At the same time, the company undertook the training of Hong Kong and Macao tourism practitioners in Hengqin, a series of cultural tourism promotion activities in the Hengqin Guangdong-Macao Deep Cooperation Zone, and the issuance of consumption coupons in the Hengqin area. It has established cooperative relations with more than 10 Macao cultural tourism associations. Continue to promote the docking of cultural and tourism resources in Qin and Macao, and serve the high-quality development of the regional cultural and tourism industry.

The company's active layout in the education and training sector has formed a new pattern of "taking vocational education as the core business, making the enterprise training and development center bigger and stronger, and quickly incubating and following up research education and basic education". In terms of vocational education, the company has built a vocational training business model that integrates production, learning, research and training, forming "one center, one base, and two workstations": the demonstration enterprise training center, the Macau Institute for Tourism Studies Hengqin Training Base, " Cantonese Cuisine Master" technician workstation, Guangdong-Macao cooperation skill talent evaluation workstation.

Relying on the above qualifications, the company has carried out the Guangdong-Macao vocational skills "one test and multiple certificates" special cooperative restaurant waiter evaluation, the Macao Occupational Skills Recognition Standards (MORS) series of tutor courses for mainland enterprises, and the "Guangdong-Hong Kong-Macao Greater Bay Area Tourism Education Training Base" large-scale Lectures and other businesses, and held activities such as the employment skills practice of Macao college students, the first Zhuhai-Macao Tour Guide Vocational Skills Competition in 2021, and the 2022 "Shenhe Cup" Zhuhai-Macao Qin Hotel Reception Vocational Skills Competition and other activities, realizing extensive cooperation in Qin-Macao vocational education .

In terms of research and education, the company actively connects with various channel resources, cultivates its own research projects such as "Star Research", and undertakes domestic well-known research competitions such as "Star of Hope" summer "International Speaker" training camp to provide students with a new experience of teaching with fun. In terms of basic education, the company focuses on exploring the operation mode of nursery schools and kindergartens, and actively explores youth education, higher education and other fields, with a view to expanding basic education to "education for all ages".

Profile of ELITE Innovation College Cambridge (EICC):

ELITE Innovation College Cambridge (EICC) is a British Educational Institution that provides undergraduate, postgraduate and research programmes with our co-branded academic partners, and executive education, workshops, conferences, and seminars in various subjects, locally, internationally, and globally, working with Partners in the United Kingdom, Asia, Africa North America and the Middle East. 

ELITE is an acronym of E-Learning of Innovation, Technology and Entrepreneurship. It was during the COVID-19 pandemic that ELITE Innovation College Cambridge (EICC) was consolidated and re-created. Still, its history can be traced back to 2006, when a group of outstanding management scholars launched CAMOT[1] during IAMOT [2] International Conference in Tsinghua University.

IAMOT [2] International Conference at Tsinghua University

The four colleges: Innovation College, Technology College, Entrepreneurship College and Global Leadership College that we have established based upon the 15 years of accumulation of global academic resources. The colleges provide an academic arm of EICC, as well as extra liberal arts curriculum to our degree and non-degree programmes, and qualifications that we deliver for the enhancement of student journey which delivers alongside our degree awarding power universities.

Four colleges of EICC

Further, our Agoura ELITE O2O Innovative Structure is what differentiates EICC from conventional higher education. This structure is based upon the education of innovation and entrepreneurship, delivered through a novel platform that challenges the traditional ways of learning. Coupled with prestigious academic quality, global engagement, and strategic collaboration with worldwide partners, EICC provides significant value to its students.

EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom

Our strength lies in our innovation and entrepreneurial spirit that underpins a holistic educational framework and a unique pedagogy with online capabilities to create a focused and flexible environment for our learners. This environment combines online learning and offline delivery centres in cities around the world, which extends access to provide engaged social learning experience. This learning model combines explicit and tacit knowledge transfer that is entrenched in human learning behaviour and contributes to the delivery of an enriched and enhanced student experience.

EICC headquarter at St. John's Innovation Centre, Cambridge, United Kingdom

In addition, EICC's global research and engagement, which includes EICC’s Global Innovation Webinar series and the Global University President Forum, develops and sustains worldwide higher education, research and global engagement, creates globally connected learning and practice communities so as to enhance the learning journey and student experience. We are privileged to be a strategic partner of United Nations Academic Impact (UNAI).

Over a decade, we have been successfully organizing international conferences and forums with global universities, including Tsinghua University (CAMOT Conference 2014 Beijing) and University of Cambridge (CAMOT Conference 2016 Cambridge) and University of Law (University President Forum 2021 London) with university presidents, vice-chancellors, deans, experts, scholars, government officials and doctoral candidates in the field of higher education participated in the events.

We are also honored to be Agora co-branded strategic partners with Trinity Western University (TWU) in Canada, along with University of the West of Scotland (UWS) and University of Law (ULaw), Canterbury Christ Church University (CCCU) in the United Kingdom. We are also in the delivery of degree and non-degree undergraduate, postgraduate, and taught & research programmes in Cambridge, United Kingdom.

We look forward to having sincere cooperation with like-minded people and institutions to meet the opportunities and challenges of global higher education in the epidemic and post-epidemic era. Leading educational innovation and promoting educational innovation together.

[1] China Association for Management of Technology (CAMOT).

[2] International Association for Management of Technology (IAMOT).

For more information about us, please read our website:

For collaboration, please contact our Global Engagement Office at:

21 views2 comments

Recent Posts

See All

New Year's Message

New Year's Message Professor Richard Li-Hua President of ELITE Innovation College Cambridge 2024 Agora ELITE O2O Education Innovation Model Dragon leaps a thousand miles, embracing innovation 2024 New


Online education is now a very common way for students to advance their English language abilities. Whether you are a beginner or an advanced learner, online English classes offer a variety of benefits, best practices, and resources to help you achieve your language learning goals. Furthermore, if you have already enrolled in online English classes and need some additional help, you can even ask an expert to do my online English class as well.

When it comes to learning a new language, consistency is essential. Even if it is just for a little while, try to practice your English every day. This will avoid you from asking or hire someone to take my online exam for me. Engaging with English-speaking…


Online help with assignment in Sydney, a service, is utilized by students to attend courses. It has been noted in several studies that essays focus on how people think and behave about one another. Let's consider how they differ from each other. Under the guidance of a quality maker, I will take an online test for my online classes to treat student problems. Nonetheless, it is intriguing that many pupils cannot attend class properly and with full focus. To help you find a lesson plan assignment online would be unreasonable. Developing your own skills and knowledge is vital to completing your own tasks. If you have difficulty with an assignment, I will help you work through and understand the material.…

Post: Blog2 Post
bottom of page