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Studying on the Grass


January 27, 2021

ELITE Innovation College Cambridge and Guangzhou College of Technology and Business signed a memorandum of understanding (MOU) for strategic cooperation and partnership on January 27th 2021.

Both parties share a great vision in tackling challenges and opportunities in the areas of the global higher education and the economic globalization in post covid-19 era for developing future leaders and managers. Both parties agreed to work together in creating synergy in a broad range of possible educational and science & technology collaboration and technological innovation collaboration, to benefit from mutual educational and science & technology development interests, transferring areas of educational and science & technology initiatives into programmes, business models and business practice, as well as identifying strategic research, innovation management, technology management, entrepreneurship and global leadership [ELITE] agendas and areas of corporate and executive education, delivered online and offline (O2O) on campus and off campus. 

Introduction to Guangzhou College of Technology and Business (GCTB)

GCTB is a private full-time comprehensive undergraduate college approved by the Ministry of Education. It was established in 1995 independently as GCTB in 2004. In May 2014, it was upgraded to undergraduate and renamed Guangzhou Institute of Technology and Business. In 2018, the school has two campuses, Guangzhou Huadu and Foshan Sanshui. It is located in the center of the Guangdong-Hong Kong-Macao Greater Bay Area, with a superior geographical location, complete teaching facilities and abundant school resources. The campus has a total area of ​​926,714.42 square meters and a building area of ​​674,807.05 square meters; there are 12 experimental teaching centers, more than 70,000 square meters of experimental training teaching rooms; a library of 3.0119 million paper books; a standard track and field with a large gymnasium, various stadiums, student activity centers and other cultural and sports venues and facilities.

The College has over 30,000 full-time students, including 23,350 undergraduates. There are 16 teaching units and 25 undergraduate majors, covering 5 university disciplines: management, economics, engineering, literature, and art. Among them, international trade and logistics management are provincial key disciplines, and accounting and marketing are Guangdong key specialty of provincial higher vocational education. The school actively expands the field of international cooperation in running schools. In September 2016, the School of International Education of Guangzhou College of Technology and Business was established.

The College has 1403 full-time teachers, including 1,098 teachers with master's and doctoral degrees, accounting for 78.26% of the total number of full-time teachers; 590 teachers are with senior professional titles, accounting for 55.40%, and 2 senior experts enjoy special allowances from the State Council.

ELITE Innovation College Cambridge was born during the pandemic with a mission to lead and push innovation. ELITE carries impact and significant connotation. ELITE is an acronym of e-learning of innovation, technology and entrepreneurship within an O2O Innovation University in the global higher education. Almost all the universities and colleges are currently delivering courses online based upon the MOOC experiences since the outbreak of Covid-19. Our intention of establishment of ELITE O2O (online and offline) Innovative Education Platform is an exploration of an innovative education pedagogy of integrating the delivery of programmes, knowledge, contents and education ethos with a global vision embedded in the teaching and learning strategy built into the technological system of O2O innovation university. The College, in many respects, is regarded as a globally-connected innovative and entrepreneurial university. With our forward-looking global vision and strong features of our programmes we are well positioned in the global higher education in the 21st century.

“ELITE Innovation College Cambridge has a strong academic atmosphere, strong faculties, culture of research and development, innovation and entrepreneurship education, global partners and O2O university alliances and other resource advantages. We will rely on the resources of both parties and a good foundation for cooperation to carry out in-depth cooperation in international scientific research and innovation cooperation, education and teaching cooperation, Sino-foreign cooperation in running schools, bilingual teaching, staff and student exchange, etc., and promote the brand of Guangzhou Institute of Technology, for the contribution of the construction of soft power. We appreciate Professor Li-Hua’s education philosophy, college model and innovative ideas. Welcome ELITE College to set up a learning center or campus in Guangzhou to build, share and win-win together. " Professor Rihua Wang, Vice President of Guangzhou College of Technology and Business expressed at the virtual signing ceremony.

"Guangzhou College of Technology and Business has two major campuses in the center of the international city of Guangzhou, with more than 30,000 students, superior geographical location, complete teaching facilities, rich educational resources, and competitive advantages. We know that Professor Richard Li-Hua enjoys a high reputation in the Chinese and British education circles, especially in the education of innovation and entrepreneurship. The ELITE O2O Innovation University created by Professor Li-Hua with an aim to improve the quality of education and teaching & learning through educational technology innovation and enhance the student journey. We appreciate it very much. ELITE College has unique advantages in the field of research and innovation, as well as in holding innovation forums and international conferences. We sincerely hope to cooperate, build, share and win-win in these fields." Professor Xin Liu, Deputy Dean of the School of International Education of GCTB pointed out in the online signing ceremony.

Professor Xin Liu, Deputy Dean of School of International Education, GCTB

“Our ELITE College is a non-traditional, innovative and entrepreneurial one born during the pandemic with a strong mission of leading innovation and promoting innovation. Without compromising the quality of education and enhancing student’s journey, it reframes the Oxbridge model in building O2O innovation university. At the same time, we promote innovation and entrepreneurship education between the two parties, promote cooperation in research and innovation, teaching and learning, promote teachers’ training, foreign teacher recruitment, and mutual establishment of representative offices or campuses in both places. We work together by sharing our global educational resources with DCTB, maintaining mechanism innovation, system innovation, model innovation, and management innovation for the contribution to the soft capacity-building of the Colleges." Professor Li Hua expressed in his remarks at the online signing ceremony.

The signing of the MoU confirms that both parties will work together in the promotion and delivery of the education of innovation and entrepreneurship in the institutions of the global higher education, notably in China and UK. Both parties will work together in the direction of delivery of Innovation and Entrepreneurship Symposiums, Forums and Workshops both online and offline in China and UK and in the direction of enabling the establishment of a Representative Office of the other party in Guangzhou, China and Cambridge, UK.

Both parties will make efforts immediately for the promotion and design, development and implementation of the bespoke Sino-foreign joint running school in Guangzhou for mutual benefit in alignment with China’s strategy and policy in Sino-foreign running school. 

For further information please get in touch with the News Editor at ELITE Innovation College

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News release ELITE and Guanzhou College of Technology and Business: News
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