By Prof Richard Li-Hua Preface and Context In March 2009, I had the privilege of delivering a keynote address titled "West Meets East: Integration of Western Management and Eastern Philosophy" at the CUALA Conference held at the University of Cambridge, where I was a Visiting Scholar at the Judge Business School and lived in Wolfson College. Since that time, I have published over 100 papers and given numerous speeches and published 6 books on this topic and themes of technology transfer,...